What is Email Validation or Email Verification?

Email validation is a service that seeks to catch typos, whether they are misdirected or honest mistakes. We achieve this by verifying the email’s record in domains like Yahoo, Hotmail, and Gmail. On the other hand, email verification is a more sophisticated service that aims to confirm that an email leads to an actual recipient. It checks if someone has used an email’s inbox or not.

Email validation and verification bring many benefits to entrepreneurs hoping to generate leads for a bootstrap startup or companies that want to be 100% sure about the quality of their email leads. Preventing hard bounces and assisting enterprises in avoiding spam marking are some of the benefits of email validation and verification. It also allows businesses to avoid wasting money on non-existing email leads.

What is an Email Validation or Email Verification API?

Email validation APIs provide websites or apps with a real-time lookup solution to verify an email address is valid, active, and in service. Using an Email Address Validation API is crucial for email marketing campaigns to improve sender reputation and maintain low bounce rates, especially for severe bounces.

Although email usage dates back to the 1960s, it remains one of the most preferred and effective modes of communication. With many businesses using email marketing as their primary means of generating traffic, improving engagement, and generating leads, the quality and validity of data have become critical for the success of marketing campaigns. According to research, up to 60% of all online visitors intentionally provide false or incorrectly typed email addresses when filling out online forms or signing up for websites. This is where email validation and email verification come in handy. But before we go any deeper, let’s understand what it entails.

The purpose of an email validation or verification API is to automatically identify valid email addresses and eliminate those that are fake, disposable, or mistyped. It is a tool that helps companies protect their reputation by ensuring that they verify and validate email addresses before sending a message. The email validation/verification process includes:

Checking for invalid formats
Catching and correcting misspelled emails
confirming the registration of the emails in the appropriate domains
The system displays the duration of an email’s activity and the date of its last use.
Whether you’re a developer with an app that requires registration of new users or an enterprise with a massive mail list, email validation and email verification APIs help you verify the validity of your email addresses, thereby allowing you to make an informed decision. The validation API categorizes each email based on its accuracy and relevance. Should the API suspect an email is fake, it isolates it and instructs you to remove the address or fix the errors.

How do you integrate the email validation API?

For you to detect and catch incorrect email addresses, you need to integrate validation APIs with your app or website. RealValidito might be an excellent place to find the email validation and verification API you’re looking for. Here is how to find and integrate the RealValidito email validation and verification API:

Register for a free RealValidito account.
If you don’t have an account with RealValidito, the first thing you should do is to get one. Visit the RealValidito website and click on the sign-up button.
Select an email validation or verification API.
After signing up, you now need to locate the type of device you want to use. We want the email validation API, so this is what we’ll type in the search bar. If you can’t find the API you wish to use, you can conduct advanced search and filtering. Once you find the API that best fits your needs, you can move on to the next step.
Choose a Pricing Plan
To be able to use your API, you need to subscribe to a payment plan that suits your needs. Most APIs have a basic free plan to get you started, but make sure you check the terms and conditions of each plan before deciding which one to use.
Test the API.
Once you have selected a price plan, return to the endpoints and test your API. A response to your request means the API can handle it.
Integrate the email validation and verification API into your app.
You can integrate your API into your app once it works. Select your programming language, then copy the code snippet into your app and use it for all the API calls you want.

When Should I Use an Email Address Validation API?

Using an email validation API is a best practice to detect fraud during registration, payment, checkout, and similar user actions. Live email validation ensures that the account can receive emails while also identifying reputation risks, such as if the email address belongs to a disposable mail service. Real-time results provided by the email Application Programming Interface (API) can enrich user accounts for any platform. During the email verification process through our email validation API, our system first uses a syntax validation check and then pings a domain’s mail servers to determine if a specific email account has an active mailbox. During the email verification process, the mail server’s errors indicate invalid email addresses.

Email Validation Benefits for Email Marketing

An email validation service offers a wide range of benefits for email marketing campaigns. First, users can sometimes have typos and enter incorrect email addresses. An email validation API solution can act as a data hygiene tool to help improve the quality of data captured through lead capture forms or during user registration. Taking this a step further, email verification can also identify suspicious or malicious emails, such as disposable email addresses or temporary emails, as well as remove spam traps.

Email deliverability rates can substantially increase with an email verification API, simply by reducing bounce rates and invalid addresses, which in turn also improves inbox placement. Mail service providers rely on senders with low bounce rates, high open rates, healthy DNS records (such as SPF, DKIM, rDNS, and PTR), and similar positive behavior metrics, all of which result from using email validation tools. An email validation service capable of identifying mistyped or false entries from bad submissions due to human error or fraud can help build up these positive sender reputation signals.

The best Validation and verification APIs

Check out this collection of the best validation and verification APIs:

Email Validation API